Hero Esports (formerly known as VSPO) was founded in 2016 by a group of esports enthusiasts and gaming industry veterans led by entrepreneur Dino Ying. The vision that the leadership team has set for the company is to create the ultimate esports experience for the new generation, and the mission is to drive esports and empower the world. Headquartered in Shanghai with offices and teams basing in a dozen countries, Hero Esports is a fully integrated operator of esports tournaments and creator of esports content with global reach. We have produced many prestigious tournaments including the Olympic Esports Week, the Esports World Cup as well as the esports series featured at both the Jakarta Asian Games 2018 and the Hangzhou Asian Games 2023. We also worked with the world's top-tier game publishers such as Tencent and Krafton in organizing popular esports leagues such as the Honor of Kings' KPL series and PUBG's PGC series, among many others. Hero Esports is also a pioneer in the commercialization of esports tournaments worldwide as we were among the first to start helping brands to tap the power of esports in their integrated marketing strategies. We have partnered with notable clients, including McDonald's, VIVO, OPPO, Pudong Development Bank, BMW, HLAJEANS, and others, to facilitate the commercialization of esports. Following Hero Esports's acquisition of Famulei, the leading livestreaming talent agency in Asia, and Banana Culture, a trendsetting esports startup, Hero Esports launched VSPO+, a content matrix brand that manages and represents more than 15,000 artists.